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Pearless

Small estate in Nyeri County, Kenya · Growers code AG.0017 · o

Auction performance

Between September 2017 and June 2019, coffee from Pearless was sold in 23 lots at 8 auctions of the Nairobi Coffee Exchange. By volume it ranks 758 of 2,078 growers.

US$242average price per 50 kg bag
+28%vs market average (US$190)
46 tcoffee sold
US$221,690total value

The average price depends heavily on the grade mix: lots of lower grades (MH, ML, UG, T) pull it down. Compare like with like in the grade table below.

Prices by grade

Average price by grade for Pearless compared with the market, US$ per 50 kg bag
GradeLotsTonnesAvg priceMarket avgDifference
AB 8 25.1 255 218 +17%
C 9 13.8 185 168 +10%
AA 5 6.6 309 278 +11%
PB 1 0.4 263 205 +28%

By season

Pearless at the Nairobi Coffee Exchange by coffee season (October–September)
SeasonLotsTonnesAvg price (US$/50 kg)Market avg
2016/1737.4294231
2017/181320.2262191
2018/19718.3199147

Who buys this coffee

Top buyers of coffee from Pearless at the auction
BuyerLotsShare of volumeAvg price (US$/50 kg)
Ibero (K) Ltd427%246
Taylor Winch (Coffee) Ltd425%208
Roise Van Dyke Investment Ltd212%337
Goldrock International18%251
C. Dorman Ltd26%273
Rashid Moledina and Co. (Msa) Ltd35%86
Engelhart Co15%246
Diamond Coffee Co. Ltd13%279

Marks used on auction lots: 48NG1007/PEARLESS/AG0017, 51NG0057/PEARLESS/AG0017, 52NG0116/PEARLESS/AG0017, 52NG0021/PEARLESS/AG0017, 17NG0073/PEARLESS/AG0017.

Source: Nairobi Coffee Exchange sale results, January 2015 to September 2020, compiled by MyKahawa. Direct sales are not included. Prices are volume-weighted.

About Pearless

Pearless is a private coffee farm estate managed by Tropical Farm Management. The 50-acre farm is located in Njeng’u, Nyeri County, at an altitude of 1,750-1,800 m.

Pearless Farm grows coffee but has no on-site processing facilities. It has 29,925 trees and produced 39,000 kgs of coffee on average in the years 2017 and 2018. Pearless uses sprinklers and overhead irrigation infrastructure for irrigation, disease and pest control. In the dry season, overhead irrigation mimics rainfall. Pearless Farm provides employment opportunities to the local community.

Tropical Farm Management sells the beans directly to the N.K.G mills in Ruiru, Nyeri County, for wet and dry milling. Pearless produces its coffee with pride and care and sells it with dignity and with knowledge and understanding of the coffee market and its customers’ needs. Pearless Farm aims to improve the quality of life of its coffee farmers by seeking better prices and higher returns through promoting sustainable, production, processing and marketing technologies.